SKIMS FOR TEAM USA
Branded Communications Publication
ABOUT THE PROJECT
The project aims to create a captivating communications publication for SKIMS, targeting a diverse audience, including women and kids, and catering to all body types, skin tones, and maternity wear. SKIMS is exclusively sold online at various retailers, positioned against competitors like Spanx, Aritizia, Revolve, Honeylove, and Amazon. The print piece seeks to add a tangible dimension to the primarily online shopping experience.
Social media integration is crucial for amplifying accessibility and reinforcing SKIMS as an inclusive, fashionable, and luxurious brand. The brand message centers around inclusivity, fashion-forwardness, trendiness, comfort, and luxury, echoing the influence of celebrity Kim Kardashian. Understanding consumer behavior, particularly factors driving other brands' purchases, informs strategies.
SKIMS is recognized for its association with Kim Kardashian, prioritizing comfort, and promoting inclusivity, attributes emphasized in the publication to strengthen the brand identity.
